News & Publications
December 12, 2023 |
Is a weather market the best time to make marketing decisions?
Weather markets. The term gets thrown around often in the grains and farming world. We were in a weather market this summer and a lot of folks would say we’re in a weather market right now. Are we ever not in a weather market?
Here’s my challenge to you; quit making marketing decisions based on the weather forecast.
To highlight my point, I’m going to use our current weather market in Brazil as well as the 2023 growing season in the United States.
